This is Rodney with Landscaping, with ZebraScapes. I have Beau here, and we're here in Prescott, touching up on the community. And what do you bring to the community? What do you do in the community?

I appreciate it. Thanks for having me on Yeah. So I own Bullard Media Management. It's a social media digital marketing agency, and our main goal is is to help local businesses through throughout the state, right here in Prescott, and then we also work with quite a few businesses in other states, and our whole goal is to just help them achieve their goals, whether it's help more people, whether it's to get more butts in seats, get more customers, whatever the case is, we just want to help them achieve that goal so and we have found, through like different marketing techniques and tools and strategies that social is so great because there's so many aspects to it that help you reach a wider audience, and we can get into that, but that's pretty much what I do.

Yeah, too good. So yeah, he here at ZebraScapes. We're trying. We we want to be a huge impact of the community. That's why I brought you on with your background. But as zebra scapes and father daughter, construction is how we tie into the community. And Ed, it's about building culture and legacy in a business, not just about running a business. And you know for yourself. So it's very important for us to do that, to bring that into the play,

absolutely well. And I think, like, as you know, I'm sure we'll touch on this. But as family owned business, I'm a family owned business, you're a family owned business. You know, family goes beyond blood, and so for me, it's like, as you continue to build relationships, you start to develop this really nice sense of community. That's whether whether they're in your community, or whether they just are in your sphere of people that you know, other business owners, people that are wanting to become entrepreneurs, whatever the case may be, you start to develop this little family outside of your family, which I think is really cool, because you want them to achieve their goals so badly. You want them to achieve that level of success so badly. I think that's where it becomes really special, is that you get to see people grow and what they're trying to to accomplish. And you know, like I said, I'm sure we'll touch on the family owned business, but I think that plays a huge part in that you're

exactly right. I mean, you talk to my girls, very hard on them, because I know what they can do, right? Know how good they can be. You know, same with the coach, right? Coach sees someone good, they put tons of pressure on them. Yeah, I remember Kurt Warners coaches so hard on him, they knew he could be better, yeah. And I have a employee right now that I told him. I said, I am hard on you, because I know how far you can go. I mean, I see this guy excelling, right? And when you say family is not only the blood, but as an employee. I mean, this guy, he, he's has, he's trying, and I know where he can go. It's a little more time, right? Little more get your head clear, yeah. But his, you know, sky's the limit where he's head, and that's what I love. I absolutely, truly enjoy watching someone come and grow in zebra scapes or grow wherever they are. So not a good fit here. Obviously, everybody's different, like, hey, go where you can be great, right?

Well, I think I was just, I was just thinking that as we're discussing that was also finding not only what somebody's good at, but what they're passionate about, yep, and I think that's a huge part of it, because, like, when I first got started, I was like, you know, and I'm sure, as for you as well, you have to be everything and everyone, right? And so just to build it and get it to where it is now, yeah, you have to be every part of the business. You have to know every part of the business. You have to be good at every part of the business. But then as you grow, it's like, okay, well, how do I find somebody who's better than me in certain areas of this so then I can focus on what I'm good at, and that what I enjoy doing. And then the business also grows, because now I have people out there, whether it's doing the landscape side or whether it's doing media side or branding. How do I get people as part of my family in this business that are better than me, and, you know? And so which is, which is a tough thing to do, that's much easier said than done, because then you meet the people that are better than you, that value themselves too high, and you know, so then it's just this kind of wrestling match between, you know, what you're trying to accomplish. You're trying to make sure that people get to a place that they want to be, that they're good at, you know, but also growing the business in an effective way. And as

you grind, we actually it's crazy. Just today, our general manager, she's an amazing General Manager, all about culture, all about she loves investing in people and watching the best get out so we get along so good together. Yeah, she's the same, same vision. And I told her, I said, I want to move you out a general manager and put you into just culture, just working and getting the best out of people. I think it'll pay for itself. And she's excited about it. And then you move up, and so you go in the business like, Hey, who's the next one that's bought into the company, right? And you give them opportunity to grow. And that's, you know, building the family in the company. And then also, when it goes to community, as cook. Up with other nonprofits or stuff in the community, how we can make this a better area, right?

Well, how are you doing that? I mean, what's a great,

crazy ass, but we're hoping to go to schools, seriously, is to talk to juniors and seniors in high schools, okay? And saying, hey, where do you want to go? Yeah, and beyond. This might hurt a lot of people, but college, to me is just like, unless you got a purpose where you're going, don't go. I agree. So I go to schools, and you might teachers might not agree, but tell the kids, Hey, you want to go into marketing, you want to go into the architect, you want to go into coming to zebras case, ground up. We can build something out of you. And as

a matter of fact, I actually think I agree with you 100% on college. I think that if you're going to go to become a doctor or an attorney, then I think college is a great move. I think that if you're going to go to college to become a successful entrepreneur, I think it's a horrible move, because all school does, in my opinion, and then just things that I've seen, and I got a bachelor's degree from Northern Arizona University in criminology, so has nothing to do with what you're doing today, you know. But What school did teach me was that school it's all about following the rules, yeah, and as an entrepreneur, entrepreneurship is about breaking all the rules. It's a really challenging thing for people to go to school and continue to have an open mind, like I said, if you want to go and become a doctor or an attorney or something that has specific requirements, then go and do that and live your best life, because that's probably something you're extremely passionate about, or like becoming a nurse or something like that. Great. But if you want to build a business, I think that you're better off being in business, starting it, yeah, learning what consumers want. I don't think that you're going to learn what consumers want. What consumers want in school. Yeah, you're going to learn what the school wants you to know, and whether that's a good thing or a bad thing. I mean, that's a huge debate in our world is as well as school good for kids, and you're either like, Absolutely not, or you're absolutely it is right. And I think it's like a little bit of the gray there. But I do think that if you want to build a business and you want to become an entrepreneur, I think that school will do more harm than it will

later, well. And as time continued to go on, and technology continues to advance, and AI and different things. You know? What's crazy is, is that, like, let's take my space, for example, like media, social media marketing, branding, there's a lot that you can learn in school, yeah, of course. However, some of the best branders, marketers, social media strategists, entrepreneurs that are in the media space never went to college, probably dropped out of high school, and they got all of their experience by just doing the thing right? Like, there's only so much that you can learn in school about, like, creativity and really, like identifying, okay, what does what does the consumer on the other side want? Because, like, just to be transparent, it literally doesn't matter what you think is good. What I think is good, it does not matter what matters is, what does the consumer think is That's right, and what does the consumer think is valuable? And to say that I had all that figured out, I'd be 100% a liar, like it's a learning process, constantly learning what consumers want, and then following the algorithms. And, you know, like algorithms, I just see algorithms as your audience. That's all it is. And if you can penetrate your audience in a more effective way, then I think you're going to have more success with it.

So yeah, especially with AI coming on, it's like it's rapidly changing. One thing I come with our customers is it's all about what you can you offer to them to make them feel great, like you want them to feel very valuable. Yeah, you want them to make sure you understand their needs and not come in as get this job done. I want the money get it in and out and it's over with. I mean, that's that's about building the community. It's like, that's not us. That's another thing about moving up in the ladder. And zebra scapes is putting our general manager into position where she can be involved in the community, either going to schools, pulling kids in, or going to people, you know, widows, or the situation they're in, how we can add more to that, because that's what this world's missing. This world's missing right now, honestly, this whole tech thing that we're in right now, it's pulling away from relationships. You

know, what's funny is, I actually heard this once, the best strategy for growing a business and becoming. A successful entrepreneur is this strategy called gas. Have you heard it? It means give a shit. Oh, really. It was just this, yeah. I mean, it was just this entrepreneur that has been to become pretty big, and I've become really good friends. And he was like, it's the gas strategy. It's give a shit about your customers, about that's right around you? Yeah, um, your employees, the people that you work with, is just care that's right now, because it's like so many people, and myself included, like, I've been through this, and I think that if somebody says they haven't, they're lying. Everyone has been through that stage in their life, through that season where all they cared about was making money. Yeah, I don't think that you get where you get where you want to go without going through that season? Yeah, you're right. Like, you know what I mean? I just think that you have to go through that now. I think the quicker you can get out of it, and the quicker that you can realize, like, it's not all about money, it's about the people, I think that you're going to get along so much faster once you realize that you're

going to enjoy the journey a lot more. Yeah, absolutely. And I

think you're going to make more money, the more you care about other humans, the more the money is going to come back your way. And now that's just, that is the balance is, is figuring out a way to not make it about, well, if I do something good for you, then I expect this in return. Yeah, you know. And that's why I think, like this, like podcasting and social media, content and stuff, is so great, because now it's you can do more than just, you know, doing something one to one with somebody, you can do something one to many, yeah, so you can affect people one to many using that strategy. And so I think what you guys are doing here is great. So

Zig Ziglar said, when the ones around you are successful, you'll be successful. And it thought to me, he's right, you know, the ones around you are successful, that you're going to be just as successful as successful as they are, because you're

in that you're in that peer group, and it goes the other way around. So if you just surround yourself with people who are negative and have no ambition and just want everything given to them, yeah, and blame everybody else for everything, then you will become just like them, yep, but I but then if you surround yourself with people who are positive and people who are eager to learn more and to achieve more, then you're going to be that way. So I think it's, you know, but it does go both ways. People like to forget the other way.

You're right, you're right. No, I think we're trying to also. Zebra scapes is working with other businesses in the area to bring a greet together as a group, yeah, to make an impact in this community, to help the younger generation. Because, I mean, it's sad these, a lot of these people just don't have a clear direction of what's where, what they're headed. But this is good talking about the community and how we can grow and each other in the business. It was great having you here, Bo, it's always good coming by. Great. Thank you.